![man frustrated due to tech rollout](https://www.level10.com/hubfs/Blog%20Images/man-frustrated-at-computer.jpg)
With every new sensor, digital display and mobile device, retailers are digitally enriching their stores to create a better customer experience. But each piece of technology adds complexity, especially in networked environments. What works in the isolation of a lab can be brought to its knees by untold numbers of factors in the rugged and increasingly technology-enhanced retail store. That’s why it’s critical that every new rollout go through a complete proof-of-concept, pilot and full scale implementation process.